The price-drop in the segment of clothing and accessories within the last 20 years has let us purchase more. A modern man owns fives times more of clothing and accessories than their grandparents did. However, the quality and lifespan (not more than five times of wearing and three times of washing) do not fit the low price.
Recently, we have been hearing and reading more and more of grand and important titles: sustainability, zerowaste, slow fashion, recycle and up-cycle. People shop less, spend their money more rationally and invest their time and money for modifying their everyday habits towards the right direction.